What happens when you price your home too high? Absolutely nothing.
Wondering how to sell your Orange County home for top dollar?
It all starts with price. Because what happens when you price too high? You get…
No inquiries.
No calls.
No property showings.
No competitive offers.
No purchase offers.
No activity whatsoever.
You get crickets.
And that’s certainly not the objective.
When entering the market, the single most crucial aspect to nail down is the PRICE and POSITIONING.
Your positioning reinforces your price, and your price reflects your positioning.
How to use price to sell your Orange County home for top dollar?
What does this all mean? It means that while you can start with a quick home value here, you will want to get an in depth price opinion from your agent. Your Orange County real estate agent should present solid comparable properties to justify your price and implement a targeted marketing approach to achieve it.
Sure, you might have observed your neighbors listing their properties at exorbitant prices, with minimal marketing efforts, and still sparking bidding wars.
You might still be situated in a market with a house conducive to such outcomes…or perhaps not.
The current market is incredibly nuanced, with some homes and neighborhoods experiencing intense bidding activity while others remain stagnant, much like that bag of chips your children carelessly left open… You know the type…
The effectiveness of your price strategy and agent’s marketing efforts will determine whether you receive offers, attain the asking price, and negotiate favorable terms.
So, what components should comprise your marketing strategy?
While we use a tailor-made marketing approach that is different for each property… the best marketing approach to sell your home for top dollar includes the following components:
- Pre-Showing Phase: Generate interest in the property without immediate showings. Utilize methods such as coming soon status, yard signs, direct mail postcards, and social media teasers. (Remember, people desire what they cannot readily access.)
- Opening Weekend: Capitalize on the generated interest by launching a comprehensive marketing campaign. Host an open house, disseminate new social media content, and notify neighbors and potential buyers to drive traffic to the open house. The presence of multiple prospective buyers viewing the property simultaneously enhances its desirability.
- Ongoing Marketing Efforts: Recognize that most properties do not sell within a weekend anymore. After the initial weekend, maintain momentum with additional marketing efforts like follow-up videos and subsequent open houses.
Curious about your home’s value? Check your homes AI generated value via this link. Or text your address to (949)395-0960 and I’ll provide you with a complimentary report detailing your property’s market value.